Daniel Lattanzio: Exploring the WSI franchise opportunity means stepping into a high-demand industry with cutting-edge AI and digital marketing services — without needing a large in-house team or deep technical expertise to succeed. That’s where the WSI Solution Delivery model comes in. We've built an infrastructure that gives you direct access to expert partners and dedicated support, which allows you to focus on growing your business while providing your clients with best-in-class solutions.

At the core of our support system are the WSI eMarketplace and WSI Delivery Hub. These resources connect you with trusted partners who not only help you deliver high-quality digital marketing solutions, but also support you throughout the consulting and project management process.

To take you through how the solution delivery system at WSI works, I want to introduce you to Gennady Liakhter, our Director of Business Development and Innovation. In this segment from our Virtual Discovery Day, he’ll explain how our franchisees leverage the eMarketplace and the Hub to operate efficiently and position themselves as leaders in the digital marketing space.

Let’s get into it. Here’s Gennady.

Gennady Liakhter: Hi everyone, my name is Gennady. I’m the Director of Business Development and Innovation here at WSI.

I’ve been part of the WSI family for nearly 10 years, and I work very closely with the WSI eMarketplace and the WSI Delivery Hub — two elements of our business model that are instrumental in helping new franchisees hit the ground running. These resources are designed specifically to simplify the solution delivery process, allowing you to focus on what really matters: growing the business.

Let’s start with the WSI eMarketplace. When our agencies are speaking to a prospective client, they’re able to confidently offer a full range of digital marketing services, knowing that behind them stands a powerhouse supply chain — built and refined over more than two decades. This supply chain provides vetted delivery partners who act as an extension of your team, so you can deliver services to clients without the stress of hiring and managing an in-house team.

Our partners are best-in-class organisations with deep expertise in their respective fields. Companies like HubSpot and ZoomInfo are industry leaders and bring with them a track record of staying on the cutting edge. They also offer top-tier case studies that WSI agencies can use during the sales process to support proposals and close deals.

Beyond case studies, these partners actively support you through the entire sales and delivery process — from expert input during prospect meetings to project execution and post-sale guidance. Tapping into these relationships gives you access to a turnkey delivery system that’s high in value, low in risk, and built to scale.

It’s also worth highlighting WSI-only deals. Thanks to our collective buying power, we've negotiated preferred pricing and enhanced revenue-sharing opportunities with our suppliers — savings and benefits that are nearly impossible to find outside of our network. For instance, our partnership with ZoomInfo offers a 92% discount to WSI agencies, giving you a significant edge when it comes to margins and pricing.

With the eMarketplace, you gain access to top platforms and talent across all areas of digital marketing — all backed by WSI’s scale and reputation. The portal itself is user-friendly, allowing you to search, review supplier profiles, compare service offerings, and see testimonials from other franchisees who’ve worked with those vendors.

Now, switching gears to the WSI Hub. The Hub was originally created to support our newest franchisees — and that remains central to its purpose today. It’s an extension of your training and a support system designed to help you learn the ins and outs of delivering digital marketing services.

Through the Hub, you gain access to straightforward, high-impact product packages that focus on core services like SEO, paid ads, and web development. These packages are simple to sell, easy for clients to understand, and structured for profitability — all while delivering real value. Many franchisees have told me the clarity of these offerings helped them close multiple deals within their first six months.

Each Hub package comes with detailed training to help you understand the benefits of the service and how to position it effectively. That means you’ll be able to approach client conversations with clarity and confidence.

And the Hub doesn’t stop at training — it supports you across the entire sales lifecycle. Whether it’s providing data for proposals, joining client meetings, or guiding post-sale project delivery, the Hub team is there to help you every step of the way.

To wrap up, the WSI eMarketplace and WSI Hub are two powerful components of the WSI model. Together, they give you the infrastructure, expertise, and support you need to deliver exceptional solutions and grow a profitable agency — without the complexity of building everything from scratch.