Bill Hamor, WSI Consultant - For me, it was really leveraging a lot of what I had learned and what I had done over the past 25 years in corporate America because I came from the technology consulting space. So, it was really allowing me to utilize my client services background, my consulting background, and utilizing a different industry, different technologies, but really allowed me to utilize what I had done for many years.

And, you know, the other things I liked with WSI was it gave you flexibility in terms of how you wanted to grow your business.

Melanie Gard, WSI Consultant - We became WSI franchisees right at the start of our parenting journey. So, we actually signed our franchise agreement, I think when I was pregnant, and we did it because we wanted something that would give us, we were committed to being really hands-on present parents. So, we needed something that was going to give us the ability to give time to our kids and take time for ourselves when required. And WSI has definitely lived up to expectations in that respect because we've been at every dance competition, every karate competition, and recently we've moved halfway across the world and moved our business with us.

Larry Barnaby, WSI Consultant - My background was in direct mail. I had done that for 12 years. It was a great business. It was just local to where I was here in Denver, Colorado. And I kind of saw the writing on the wall. We had a lot of clients that were going full digital, they were eliminating direct mail from their marketing. And so I looked around for various types of businesses, as I'm sure most people do when looking for their next opportunity. So, I looked at an oil change station and an Allstate agency, and I looked at a sort of propane franchise. And at the end of the day, I thought I don't want to do any of those things. Those things aren't, you know, great for me. That doesn't make me passionate about what I do.

So, it was kind of natural to get into digital marketing. I could use what I've learned in the past for sales skills, helping clients grow their business through marketing in general. So, this was just a different avenue. So that's why I chose digital marketing. Now, why I chose WSI is because of the years of experience. Anybody can open up a digital marketing agency tomorrow, which is unfortunate because people get in here and they do the industry an injustice. It takes a lot of knowledge to open a digital marketing agency and know what you're doing without just throwing away people's money, and I'm just not into that.

So, WSI has brought all kinds of training. They continue ongoing training, the networking, the way that we can ask questions to other ICs (Consultants) and find out and work with people that have worked with similar types of companies that we're looking at.

Betsy & Stephen Wilson, WSI Consultants - We were looking at a number of franchise concepts last year and specifically, we were looking towards the end of our search in the business services area. So, when we were introduced to WSI, we really liked digital marketing in that it met a lot of our needs that we were looking for in terms of operating hours of the business, the types of customers and clients that you would work with on a daily basis.

But also, you know, digital marketing is something that is relevant today. It's going to be relevant in the future. And it was something that we felt could carry us as a business a long way out. Additionally, we really liked the licensing model that WSI offered as well. So, we could be more flexible in our business. It wasn't required to just stay local. We could start local but then expand. So, we really liked the flexibility and the growth potential there.

In terms of culture, one of the things that we noticed right away was that it was very much a continuous learning and evolution within WSI. It was really kind of the model where we're constantly learning about what's coming down with digital marketing trends and as a business, how do we best meet that to help our clients succeed. Culturally, that was a great fit for us. That continuous learning and evolving processes is something that is really kind of ingrained. So, that felt like a really good fit.