Larry Barnaby, WSI Consultant - The brand itself has been invaluable. I remember I was four months into this venture and somebody asked me, how long have you been in business? And I said four months, and that was the end of that conversation. So what I learned was that we can leverage the brand. But I love telling them it's been around since before Google was even formed.

We have a ton of experience. We've been around for a long time, and that's what I leverage. Now, I leverage the fact that we are a worldwide organization that we've got some of the best talent across the globe and that we're able to use that even on a local level where a lot of companies that are just local can't say that. They can't use the brand that way.

To me, WSI has been invaluable. I had a client just this last week that after I talked to them, they Googled WSI and there is a ton of information that pops up. So it's really, really good to utilize and lean on the brand, especially when you're newer.

Heidi Schwende, WSI Consultant - A lot of the knowledge articles, a lot of the content, everything is branded. Everything is pre-written for me. I don't have to worry about doing any of that. It's there. It's all ready for me to just slap my name, title, and contact information on and I can share it on my website.

I can share it on LinkedIn. I can share it with customers in specific verticals or prospects who are looking for specific things. Oftentimes, there are customers who aren't necessarily ready to buy but are very, very excited about what it is that I have to offer and I can send them nurture content. I can engage with them even while we're not working together. So that is a huge value to me.

Could you just imagine the team I would need to have if I had to create all of my material myself? It's all researched. It's all created by home office. All I have to do is access the information that I need. Be it case studies, be it marketing material, be it ebooks, be it blog content, it's all there. So that takes a huge, huge load off of me so that I can focus on working on my business and not in it. Otherwise, I would be in it too much.

And the key to success really is working on your business and that is filling your pipeline, having end-client conversations, and closing new business all the time.

Melanie Gard, WSI Consultant - As a business owner, thinking constantly about what marketing material or branding needs that you have can become overwhelming. And knowing that we have this incredible team in Toronto at home office who brings out the most amazing marketing materials from the social media posts to the webinar materials, everything that comes out is of such amazing quality that I'm constantly reminding myself that most businesses aren't that lucky. They have to go out and find people to do it for them, and we get it given to us on a regular basis.

And it's from the Inside Edge newsletters to the thought leadership pieces that are written on the WSI world blog. It's just, we could never produce that on our own. And it's such a massive benefit of being part of the network that we get to leverage all of these amazing pieces of marketing collateral.