Daniel Lattanzio: When you're looking to start a business, there are a lot of factors to consider — industry growth, competition, and how quickly you can gain the knowledge and experience to be successful. Digital marketing is a powerful space to build a business, and with AI innovation, it's dynamic, always evolving, and filled with opportunities.

But growth in this industry isn't just about having the right skills. It's about staying ahead of the curve, continuously learning, and having the right support to turn ambition into success. That's why a franchise model like WSI can be a game changer. With us, you're not figuring it all out on your own. You're stepping into a business with a proven system, expert training, and a global network — all designed to help you build and scale with confidence.

To give you a deeper look at what makes WSI such a strong business opportunity, I want to share a segment from our Virtual Discovery Day. Valerie Brown-Dufour, our President of WSI, will walk you through our mission, our values, and how we position our franchisees for success.

So, let's get into it. Here's Valerie.

Valerie Brown-Dufour: Awesome, so thank you. Welcome. Today’s session is really designed to give you a deeper look, but it’s also an opportunity to introduce you to some of the members of the leadership team.

These are folks that would be working with you to support you as you join our amazing community and network. And so, you know, today is about discovery. And the word I would use is actually mutual discovery. Certainly, through the process of working with Trinda and Daniel, you've had a lot of questions, and you're starting to envision what life would be like joining and running a WSI agency.

You've been evaluating whether this is the right business for you, but today is also about whether you are the right fit for WSI. Really, it's about alignment of mission and values.

When we talk about the WSI mission, our mission is "Unlocking a world of possibility for those we serve."

This is not just a statement — this is a raison d’être. This is not something we take lightly. It’s not simply about transacting and helping businesses online. It is really about the meaningful impact we can have on people's lives — the people that we work with. Whether that's clients, community members, or certainly from Home Office to new members of our network, it really is about unlocking a world of possibility. It is our passion, and we're driven by this belief.

That every business has untapped potential, and it is ultimately our goal — through support, knowledge, and leadership — to help actualise that potential.

This purpose or mission-driven approach is also embodied in our tagline. As much as it's important to stay on the forefront of digital transformation, the most important part is the balance between using technology and innovation to drive business success, and — importantly — keeping the human element, the relationship, and connectedness in everything we do with our clients, and together as a network.

As we talk through today’s session, you’ll certainly learn more about the WSI value proposition, but we’ll also be talking about how we’ve approached integrating AI into our business model. Super, super important topic.

We’ve taken a very focused and intentional approach to AI. Our agencies today are experiencing unprecedented boosts in productivity and streamlined operations like we've never seen before. And probably most importantly, there’s the opportunity to open a new revenue stream through AI — AI consulting and implementation with our client base.

And our clients are asking. They’re asking for AI support. This space is evolving. The AI landscape is evolving rapidly.

But joining WSI today positions you to capitalise on this opportunity — not only to stay current and keep pace with these advancements, but ultimately to lead them, and to drive and unlock new potential for our clients.