Domenic Ali, WSI Consultant - Working with WSI, what I quickly learned, in my research of WSI, is that we have people who are the foremost experts on paid search. We have people who are the foremost experts on SEO and social media marketing, and we have people who can help you with strategy. When I meet a client and tell them we have experts who do these things, I'm going to take your business requirements, your goals, and my job is to take those goals and figure out with my team of experts what we are going to do next.

Because we're at WSI, what's great is I can give my clients everything they need to grow their business. When I give it to them, I'm giving it to them with people who've been doing this for decades and are true experts in their fields. True masterminds. That's the value of WSI's network.

Gerardo Kerik, WSI Consultant - What has happened in the last few years is with the strategy framework approach, WSI has condensed the best practices. First of all, across consultants, created a framework that is a methodology that is very well documented. It includes not only the processes but also the tools you require to be able to communicate, sell, and deliver, most importantly, successful consulting projects.

It has done it through a collaborative approach because it has included the input of people like myself and other experienced consultants within the network, which in a way guarantees more agility in coming up with a solution that is based on market needs. So all in all, I think the whole process has been wonderful, and the framework itself is very well put together. It's very helpful to explain to a client.

Actually, it makes the sales process easier because when you're talking to a client about a potential consulting engagement and you bring up your way of doing things, your framework, it really captures or creates in the minds of the client that we are a serious company with a serious process. We know what we're doing, it's not the first time we're doing it, and we have a methodology that we follow. And that's, I think, what most clients expect from a vendor, especially if they're going to be engaging in consulting, that they do have a process.

Andreas Mueller-Schubert, WSI Consultant - The biggest value that we bring to our clients is having the smartness of our team, the smartness of the network, and coming up with great marketing strategies and then delivering them. That's knowledge work. And AI (Artificial Intelligence) directly addresses the knowledge work. Large language models are like humans; they learn what's going on in the world. They are just more capable of processing a huge amount of data and coming up with some great information that we need to translate into great marketing strategies for our clients. So, AI cannot be just AI. It will do a lot, but there is this human touch, and it makes it really specific for a client what AI gives you as information. I think this is a very important part. And I like our tagline, "Embrace Digital. Stay Human." That's so important.

It really is. And I like that this tagline was actually created before the big AI boom started, but it's so worthwhile. So, having the capability of using AI to get us more information, more details that we can do a better job is actually a competitive advantage. So, using it early is important. And having, let's say, the tools and guidance and the AI team that we have at home office doing the Monday "what's going on" calls, it's chaotic as the industry is because so many things are changing. But how could you, as an individual agency, stay ahead or even follow what's going on? We have a team doing it. And I think that's the power, plus the team is using some of the technology to create reports and WSI-specific tools and capabilities that nobody else has.