Why Digital Marketing is The Future

We live in a day and age where almost everything can be done online. Instead of flipping through the phone book to find a service or visiting a mall to shop for items, people can jump online and look for everything they need.

For businesses that need help with marketing efforts, digital is one of the best options for owners and marketing teams to reach their audience. This means that when it comes to choosing the right industry for you to invest in, a WSI digital marketing franchise is a great choice for anyone looking to make a dependable return on their investment. The ever-growing digital marketing industry is not only one of the highest-growth markets out there; it is also very resilient to economic downturns and pandemics, making it a safe bet for long-term success.

Digital Marketing Partnership Illustration

Digital Marketing Is More Than Websites & SEO

Previously, digital marketing was all about websites and ranking higher on Google using optimized keywords. While that's still important (and still some of our most popular services), as the industry has grown, it's also about embracing digital in a humanistic way. Using our consultant-led approach, WSI Digital Marketing Consultants are able to understand what each specific client needs and provide them with a comprehensive digital strategy that connects with their customers on a human level.

It Gives Businesses a Competitive Edge

Staying competitive in the market can be challenging, regardless of the industry or business type. Digital marketing is essential to a business's overall sales and marketing strategy. WSI is at the forefront of providing digital marketing solutions that help companies remain competitive in an ever-evolving market. Our WSI Consultants utilize competitive analysis and our patented Internet Business Analysis (IBA) process to identify their clients' top competitors. Upon learning who these competitors are, they assess their strategies, what's working, and what's not to help build and optimize their digital presence quickly and effectively, helping them gain that competitive edge.

All Businesses Need Leads

Part of what will help a company grow its business is lead generation. While most people believe digital marketing is only about marketing items and services, it's much more than that.

A WSI digital marketing franchise is, of course, a great number of things, but one of those things is a business that generates leads for other businesses. And in this always-evolving world—one with pandemics, recessions, and whatever else comes next—businesses are going to need a steady pipeline of leads more than ever before. WSI is positioned perfectly to help unlock the lead generation possibilities within their clients' businesses.

Did You Know?

The digital marketing industry is one of the world's fastest-growing industries, making it a fantastic space to start a franchise in. Here are some stats to back that up:

45%

Most B2B seller interactions have moved remote or digital (45+%), which is exactly what B2B decision makers prefer (70+%).

21%

Ecommerce sales are expected to account for 21% of retail sales worldwide, a 1.1% increase over this year.

18%

This year digital marketing spending for B2B products and services rose by 18%, a trend that is expected to increase.

$681 B

Global digital advertising spending will reach $681 billion by the end of 2023. That's an expected growth rate of 13% over 2022.

Ready to Embrace Digital Marketing?

Has the high-growth nature of the digital marketing industry piqued your interest? Why not reach out to see if you’re a good match for a WSI digital marketing franchise?

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