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Good morning, good afternoon, and good evening. I'm Daniel Lattanzio, Senior Vice President of Franchise Development for WSI.

WSI is a digital marketing consulting franchise with a global footprint. We were founded in 1995—and that's a lot of strong years and growing in this wonderful industry. Welcome to our digital series for those interested in starting a business in the digital marketing space. Here we go:

Did you know that WSI is a recurring revenue model business? Our franchisees have the benefit of developing a predictable, repeatable income stream, rather than just relying on one-time sales. This is a huge differentiator when you compare us to other consulting franchises.

Now, I'm sure as an existing or future entrepreneur, you can appreciate the benefits of recurring revenue. Let’s talk about three of them that are specific to WSI: scalability, customer loyalty, and succession planning.

A recurring revenue model, combined with the nature of our industry, allows WSI franchisees to scale their businesses more easily by growing their book of clients and continuously expanding their digital service offerings over time per client. Franchisees can add new customers without having to consistently reinvest in new marketing and sales initiatives. The goal is to build that valued book of business and develop long-term relationships.

We provide ongoing monthly digital marketing services with proven, transparent results and success—it’s the nature of our business. WSI franchisees build strong relationships with their clients, which ultimately leads to repeat business, long-term revenue growth, and the golden ticket to acquire new business through word of mouth and referrals.

Franchisees build value in their business, whether they decide to grow as an owner-operator model focused more on lifestyle, or they create a large-scale agency with 10 to 20 employees. Either way, when it comes time to perhaps sell their business, a recurring revenue model makes it highly attractive to potential buyers.

Or, if their succession plan is to create a legacy business, it can be passed on to family or a hired manager—while they take on more of an absentee role as a board member and collect dividends.

So, in conclusion, now you know that our recurring revenue model offers franchisees a stable and predictable income stream, easier scalability, increased customer loyalty, and a future succession plan.

Thanks for your attention, and I'll see you at our next Did You Know.