Prefer to Read? Here's the Video Transcript:

Hi, I'm Daniel Lattanzio, Senior VP of Franchise Development at WSI Digital Marketing. Welcome to our latest video series.

Did you know that the WSI Digital Marketing franchise creates intergenerational wealth for many of our franchisees?

The best way to create this type of wealth is through entrepreneurship and business ownership. As you may have guessed, starting and growing a successful business can be a powerful wealth-building tool.

A business that creates intergenerational wealth doesn't just create and pass down financial assets to family—which in and of itself is amazing—but it's when different generations of the same family come together and plan their shared financial future.

At WSI, creating intergenerational wealth is something inherent in our business model—and here's why. Given our business is all about digital marketing, it is a perfect entrepreneurial ground for the younger generation, digital natives as they are often called. But given our more consultative approach, it takes a tenured and experienced professional to learn and embrace our methodology to client relationships. A perfect pairing of young and experienced.

At WSI, we have many franchisees who have become the successors of their parents’ franchise and have taken over the business entirely. We have children graduating college and joining their parents’ franchise—essentially taking their MBA while learning the ropes of running a WSI agency.

We have nieces, nephews, millennials, and Gen Zs joining existing WSI franchises to not only grow their professional skills and careers, but also to build wealth. After all, WSI has been in the internet space before Google existed. We have seen second generations joining and flourishing in our network for many, many years.

And by encouraging entrepreneurship within a family and having a franchise like WSI providing support and mentorship to the younger generations, the WSI business model provides a potent opportunity for creating intergenerational wealth—for generations to come.

If this is something you and your family, or your future family, are looking for, then WSI may just be the right fit. Give us a shout and find out more. Thank you.