Why is Gender Breakdown Happening More Than Ever in Franchising Today?

In the world of franchise ownership, women are transforming the way modern businesses are run. Women are coming together to create change by generating powerful networks, cultivating collaborations, and overcoming all obstacles that may be placed in their way. By joining forces, these confident power-women are making all the difference in franchising, and are setting a new level of professionalism for the entire industry.

What is the Gender Breakdown?

The gender breakdown in franchise ownership is ever developing, and in 2016, women made up 51.5% of all management, professional, and related occupations in the American workforce, according to the Bureau of Labor Statistics. With an eclectic and growing mix of businesses, there is an increasingly diverse group of individuals, including multitudes of women, who are using franchising to become business owners. Successful women are a huge part of this shift of power and diversity, and they continue to work together to nurture franchise growth and develop interconnected networks of women in franchising.

The True Power of a Boss Lady

More than developing their own franchises, power women are working together to collaborate and network with one another. Many women see franchising for the amazing business opportunity it is. Owning a franchise provides women with professional satisfaction away from the politics of corporate environments, where they may not have access to equal pay or opportunities for advancement.

Through mentorship and the creation of professional opportunities for other women, women’s ability to selflessly provide others with the opportunity to advance their professional endeavors allows their trusted network to grow, and with the assistance of WSI, the world’s largest network of Digital Marketing Consultants, more women than ever before are embarking on the path to being their own boss.

Women in Digital Marketing

Digital marketing is an exploding industry, and will only grow, as an increasing amount of organizations decide to take their business online. Digital marketing specialists develop marketing strategies and solutions for companies of all sizes. At WSI, the network of large corporations that trust our franchise owners with their digital marketing needs is ever growing, and more and more women are taking the opportunity to develop a healthy work-life balance that franchise ownership provides.

Since 1995, WSI has helped countless successful women entrepreneurs find professional satisfaction through a trusted network of fellow professionals and clients. Women in franchising realize the freedom of being a boss lady, and how working a job you love can lead to success beyond their wildest dreams. Visit WSI today to learn more about becoming a vital part of our global network of entrepreneurs.