Suppliers Interview with Marty Greif

Each month we profile a WSI supplier or digital marketing consultant from around the world. This month, we talk to Marty Greif, an author, digital marketing expert, president of Site Tuners, and Conversion Rate Optimization specialist from Tampa, Florida.

Tell me a little about yourself and where you are located?

I am in Tampa, Florida.  Our team members are based around the world.  We have team members in three states in the US: Florida, Louisiana, and California.  We also have team members in Portugal, Spain, Mexico, Japan, and the Philippines. 

How did you become a supplier to the WSI network?

Years ago, I was asked to speak at the Global Conference in Toronto about Conversion Rate Optimization.  Dan Monaghan was in the audience, and he immediately asked the WSI team to make sure that the WSI website matched the best practices that I taught.  From there, I was engaged by WSI to create a Conversion Rate Optimization certification.

How long have you been providing services to WSI Internet Consultants?

It’s been about 5 or 6 years now.

What types of services are you providing to the WSI network?

We work with ICs and their clients to increase the conversion rate of clients’ websites.  Our services range from providing advice to creating redesign and test plans to implementing high-converting websites.

We all know that WSI digital marketing consultants have choices regarding the suppliers they want to work with. What are the main points that the consultants look for in a supplier?

For us, the question is whether we can work together effectively.  Is there chemistry?  If there is, then together, we can accomplish anything.

Describe some of the relationships you have with WSI Digital Marketing Consultants?

While we are a supplier to many ICs, what is interesting to me is that I’ve made a lot of friends in the network.  Working with friends is much more rewarding than just having clients.

What advice would you give a new consultant joining the network?

1. Try to understand the economic value of what you are proposing to the client.  It’s not about what you can charge the client; it’s about the value of what you provide.
2. Do not sell to small companies.  It’s harder to close a $500 deal than it is to close a retainer at $5,000 a month.  Pick your targets wisely and go after bigger companies where you can provide real value.

What’s the biggest value that you get from the WSI network?

For me, it’s the relationships that I’ve developed with some of the ICs.

What highlights have you had since being with WSI?

There have been a few.

1. Having helped a number of ICs to build their businesses
2. Being the first supplier in the network, and maybe the only one, to receive a Top Contributor Award.
3. Helping ICs to go after bigger deals.

What would be your personal motto?

Give before you get!

If we went to happy hour, what would you order?

This depends on how happy I want to get, so usually a beer.  But if I need to get really happy, then rum and Cokes in large quantities.

If you could be anywhere other than here talking to me - right this minute, where would you be?

Traveling to another country to immerse myself in its history and culture.