The world of digital marketing is fast growing, always evolving, and dynamic. The tactics that digital marketers use, and the strategies and best practices they employ are constantly upgrading. While a formal education in digital marketing is always a good idea if you’re considering a future as a digital marketer, if you have the aptitude, and you’re willing to learn on the job, there are some incredible and free resources out there that can help you get familiar with concepts like SEO, PPC, email marketing, analytics, content marketing and others. Here are some resources that we can vouch for. Feel free to dive in!
Google Education to Increase Your Digital Marketing Career Scope
Google is nothing if not a wealth of knowledge and resources, and that includes digital marketing resources. The Google Online Marketing Challenge “is a unique opportunity for students to experience and create online marketing campaigns using Google AdWords.” Through this program, the company offers a hands-on, comprehensive course on digital marketing, plus free certification courses that teach students how to use their marketing and analytics tools. The program teaches best practices with all forms of digital marketing and advertising, including:
- Display advertising
- Google Analytics
- Search advertising
- Using AdWords
- Video advertising
- Google My Business
- Mobile advertising
Google allows any students from graduate or undergraduate programs, regardless of discipline to participate in this challenge.
Build Your Inbound Marketing Skills With HubSpot
When it comes to digital marketing and free online resources, HubSpot is a one-stop shop for everything you could ever need. On top of having a great blog with relevant and actionable information, they also host HubSpot Academy, which provides training programs and certification courses to help you cultivate all the knowledge you need for a successful digital marketing career. The certification courses focus on everything you need to improve your digital aptitude, including inbound marketing, content marketing, email marketing, and even design.
Go to Moz for All Your Search Engine Optimization (SEO) Lessons
When you need to learn about SEO, you need Moz. They have both free and paid accounts that can teach you everything you need to know about optimizing content and link building, they hold SEO boot camps and courses, and they have some great features like toolbars, keyword explorer, and other marketing and SEO tools.
The Many Advantages of Franchising with WSI
Digital marketing is a competitive field, but there are plenty of opportunities for success. One of the biggest challenges that smaller and independent digital marketers encounter is stability because even though the growing digital market isn't going to be slowing down anytime soon, it can be tough to make yourself stand out amidst the competition.
And that’s where a digital marketing franchise with an established company like WSI can help because we’re an award-winning firm with decades of experience, we have a global network of consultants and industry partners, and we have a proven process that can help you find success, profitability, and flexibility. What's more, you'll learn everything you need to know through our WSI training module, you'll have access to help and support from around the world, and the low start-up and overhead costs make a WSI franchise a realistic dream for many aspiring digital marketers.
Digital marketing is a challenging but rewarding career, and one of the best things about the field is that it’s always changing. It’s a fantastic opportunity if you love life-long learning, want to be your boss, are a born leader, and want more control over your own life and schedule.
Another great thing about digital marketing is that there are so many free resources out there for people to access, and you can teach yourself everything you need to know to become a successful authority in the field.
