WSI was recently recognized by The Franchise Universe as a winning franchise in the digital marketing industry. This is, in part, thanks to our advocacy of constant reinvention and digital remodelling in an ever-changing landscape of business, institutions, and society. At WSI, we get excited about the very advancements and innovations that many marketers and business owners dread. WSI has spent over 25 years accumulating key expertise and experience in both the digital marketing industry and franchising.
The WSI Story
Since being founded in 1995, WSI has helped more than 100,000 businesses to digitally revolutionize how they promote their brand, generate leads and sales, and interact with consumers.
Although WSI is a full-service digital marketing agency, our focus is not on using the trendiest digital tactics. Rather, we use a results-driven, strategy-first methodology. WSI takes the time to understand each organization and its customers before recommending an online digital strategy that aligns with their individual business needs.
That being said, some of our most popular services include web design and development, online advertising, search engine optimization (SEO), and social media.
Digital Marketing Services During the Pandemic and Beyond
Guiding organizations on where to pivot and adapt certainly increased since the arrival of COVID-19. Creating new campaigns, updating websites to incorporate ecommerce, and so on helped our clients to survive the pandemic.
As with many others in the service industry, this experience cemented our relationships with clients who have relied on us as trusted advisors. But unlike many, WSI franchisees already had the ability to operate virtually.
To be competitive, businesses must continue to strategically use technological advancements to adapt to changing consumer behaviors. Not every innovation is necessary for every organization. But COVID-19 proved that being open to new tech developments is essential to effective online branding.
The Human Element
At face value, WSI offers hundreds of extra leads every day or thousands of more website visitors every month. Scratch the surface, though, and it is the difference we make in the lives of businesses that really gets us pumped.
With headquarters in Toronto, Canada, WSI has hundreds of flourishing independent digital marketing consultants and agencies around the world. Despite the size of our global network, WSI feels like a family where we work together to develop, maintain, and respect our culture and reputation.
At the heart of any business, people thrive within a positive work culture. Not only does a positive work culture boost productivity, but it is also the cornerstone of talent retention.
Franchises and Entrepreneurs
Whatever field you are in, entrepreneurs all have a burning passion and determination to help others, plus they need a good support system, and a success-driven mindset.
Because franchisors invest a lot in building their brand, refining their services, and developing their systems and processes, a franchise is a great entry point into entrepreneurship. Thanks to an increased demand for digital marketing services, there has never been a better time to consider joining the WSI franchise network.
Looking to the Future
With a unique blend of innovation, adaptability, and community, WSI remains competitive in the fast-paced world of digital marketing.
Taking the leap and becoming an entrepreneur can be frightening; however, if you think you are ready to take control of your career, WSI may be the right solution. For over 25 years, WSI has helped many professionals start their own digital marketing business with its unique franchise model. If you are interested in learning more, you can access the WSI Discovery Center here.
