Keeping up with internet trends and each new social media website isn't everyone's cup of tea. But, while many websites come and go, the websites that do stay provide us with abundance of benefits. So, if you’re a business professional, LinkedIn is one of these websites and should be no stranger to you.
So why does LinkedIn stand out compared to the rest?
LinkedIn in a Nutshell
Created in 2002, LinkedIn has since addressed the void for a social networking platform that focuses on business and professional relationship building. With over 400 million
members from across more than 200 countries, LinkedIn's community of professionals is a gold mind for business entrepreneurs and individuals seeking new business opportunities.
This career-based social platform, delivers user profiles showcasing their past professional experiences and education background. The website allows seamless relationship nurturing via LinkedIn’s community based user interface, similar to Facebook. If you're new to LinkedIn, check out our 10 Point Checklist to Building an Award Winning LinkedIn Profile
Getting Started with LinkedIn
LinkedIn Profile
On your first visit to LinkedIn, the old adage of “keep it simple” is not wasted as you create your account and maneuver through the website. Your LinkedIn profile is a representation of yourself and is the first impression LinkedIn members have of you. Ensure your profile is complete and represents your professionalism.
LinkedIn for Networking
LinkedIn has digitized the theory of six degrees of separation. LinkedIn will examine your circle of network is it's mutual relationships with other professionals and then LinkedIn will suggest you to connect with these professionals. If you're looking to network with specific industry professionals you can also upgrade your account and send these individuals an inbox message introducing yourself.
LinkedIn Job Hunting
If you’re a professional seeking a new career opportunity how you utilize your LinkedIn can help you achieve find your next dream job. Focus on your profile description and ensuring you have a list your skills can help your profile to be easily accessible for recruiters. Job hunting is straightforward on LinkedIn and users can apply to jobs instantly using their profile. Use keywords to target specific job postings and filter openings by geographic location or level of expertise
- Endorse & Referrals
Get your skills vouched for by your networks and return the favor, skills endorsements are a great way to showcase the expertise. This popular feature can help you stand out from other professionals and also allow you to display some of your soft skills. To build trust and liability with recruiters you can also request references from previous employers and display this on your profile.
Amidst the burgeoning cyber-wave, only the best websites will stay afloat. LinkedIn has accomplished this by concentrating on its website’s ease of use and function. The benefits of having a LinkedIn presence are obvious for business professionals and entrepreneurs. Your LinkedIn profile is a clear online representation of you and how you utilize your profile can open many doors for yourself.
