With staggering advancements with technology, it’s critical that digital marketers align their strategy with the ever-evolving digital landscape. Likewise, it's vital for digital markers to be opportunistic and not only to understand, but to utilize these changes to garner better results. With the growing integration of mobile technology it’s a no brainer that mobile marketing should be a top priority of all marketers.
This month, Mark Dobson, WSI co-founder & CEO, sat down with Finance Monthly, an online and digital publication on global finance, and discussed the importance of capitalizing on mobile marketing. Granted that “we’re spending 24% of our time on our mobile devices and yet the business community is only allocating 8% of their ad spend to mobile”, it's clear that the business sector is not investing enough of their marketing dollars into mobile marketing.
Continue reading on this topic and find Mark Dobson’s article, “Mobile Marketing” on page 64-65 of Finance Monthly.
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WSI was founded in 1995 and since then has built the largest network of digital marketing consultants in the world. With offices in over 80 countries, we help businesses and large global brands execute on every level of digital marketing.