Digital is everywhere, and the truth is, it’s here to stay. While some people may struggle with the intricacies of technology, generally speaking, for the younger generation, it’s simply a way of life! As digital technology continues to grow and become a bigger part of daily life, digital marketing also continues to grow and change with it. This puts Millennials in a unique position to understand and incorporate digital to shape their professional future. Because you as a Millenial has grown up surrounded by technology, you also are able to identify the digital marketing trends that affect your life every day. You also understand what changes and advances could benefit the industry as well, which is why digital marketing franchising could be an ideal career opportunity for you.
Are You a Digital Native?
People like you, who came of age around the turn of the millennium, are called digital natives, in that you’ve never experienced the world before the prevalence of personal technology, and have grown up immersed in this tech. As such, you're well-versed in the technological advances and digital marketing strategies that affect your everyday life, even if you don’t always notice it.
The Presence of Digital Marketing in Your Life
You may or may not be noticing it consciously, but digital marketing is all around you. In fact, you may not really have noticed it at all, since Millennials don’t tend to respond to traditional advertising the way previous generations did, and many actually just tune it out. But digital marketing is everywhere, including on your phone, tablet, in your apps, all over the web, and in the emails, you get from the companies you subscribe to.
For example, more and more people are using their mobile devices to browse, and in Canada alone, 62 percent of browsing is done from mobile devices. That number is even higher in other countries, and digital marketers are consequently turning their attention to mobile marketing, which includes things like text, email, SMS, and in-app advertising. Similarly, Millennials are social media devotees, with up to 81 percent checking Twitter daily, and this too is opening up new avenues for marketing disruptions.
Pursuing Digital Marketing Franchising Opportunities Is a Logical Step
As a young entrepreneur who’s also a digital native, you’re an ideal candidate for digital franchise ownership. The role affords flexibility, freedom, stability, growth opportunities, and a chance to carve out success for yourself in a growing global industry that’s always changing and always challenging.
The best part is that you don’t even need a background in marketing or digital technology because WSI will provide all the training and support you need to reach your professional goals and achieve your potential. Moreover, the industry will always have a place in the modern world, because technology, apps, and digital spaces are only going to become more ubiquitous, and digital marketing will always be there to adapt and change with the times.
WSI is an established leader in the world of digital marketing, and we’ve already formed corporate partnerships with industry giants like Google, Microsoft, and Hubspot, which means our digital marketing franchisees are privy to a global network of resources, the latest technology, and current best-practices.
And with your innate knowledge of technology and your drive to succeed, WSI could be the perfect opportunity. Want to learn more about how digital marketing franchising opportunities can give you the freedom and professional success you’ve been looking for? Contact us to check how digital franchising can be the bridge between the technology you know and the career you want.
