Owning and running your own digital marketing franchise is a perfect opportunity to spread your entrepreneurial wings, to gain control over your professional life, and to take charge of your career success. And while many people have considered this venture, not everybody has the skills and talents required to succeed at this business. So if you're considering a career as an entrepreneur and want to know if you’ve got what it takes to run a profitable digital marketing franchise, here is a combination of skills that have a proven success rate in the field.
A Pinch of Technological Literacy
Today’s modern world is a world of ever-changing and ever-advancing technology, which means that a certain amount of technological aptitude is necessary for almost any job. But while you may assume that running a digital marketing agency requires vast technical knowledge, the truth is that it’s not the only thing that matters. WSI franchisees come from diverse professional backgrounds, including:
- Finance
- Government
- Information technology
- Business services
The key skills that trump technical prowess in this industry are the ability to communicate effectively, interpersonal skills, and leadership abilities.
One Part Interpersonal Skills
Your ability to run a successful business - be it a franchise, retail shop, manufacturing company, or any other business model—is directly related to your ability to get along with other people. Running a business is just as much about communication and relationship-building as it is about having the most capital, or the most expensive tech or the highest paid C-level managers. In fact, you can have all those things and still have your business fail if you don’t have the right personality. You must be a leader, but you must also be outgoing, approachable, and easy to talk to if you're going to form the types of relationships that will keep your business afloat.
Equal Parts Sales Ability
Similarly, no matter what industry you're in, success comes down to your ability to sell your product or service to somebody else. In the world of digital marketing, that means convincing other business owners that your service is worthy of their time and money, and showing potential customers that you have something valuable to offer. Essentially, your ability to grow your own business hinges on your ability to persuade somebody else that you can help grow theirs, and that demands knowing how to market yourself.
Two Parts Business Savvy
The last integral part of this skills recipe is your business acumen, because you won’t be able to succeed as the head of any company if you don’t have some basic business know-how. Some of these traits are things you can learn, but others are more unquantifiable skills that you have to be born with. Business acumen can be broken down into hard and soft skills, which include characteristics and abilities such as:
- Anticipating client needs
- Business administration
- Time management
- Budget and financial planning
- Problem-solving
Whether you're a born entrepreneur or a steadfast employee, buying into a franchise can afford you the opportunity to challenge yourself, develop new abilities, and explore options you never considered. And while you don’t have to be a specific type of person or have a particular type of training or background to succeed, you do require some technological, interpersonal, sales, and business skills to flourish as a digital marketing agency operator. If you have these skills, and you are considering a career as a digital marketer get in touch with us now!
