Every modern business needs digital marketing, whether it's a mom and pop store or an international brand. The demand for these services puts the digital marketing market on pace to reach more than $100 billion in 2019, according to Statistica. It's a great time to run a digital marketing business, but you may face challenges establishing yourself in this competitive area.
The Pros and Cons of Running a Digital Marketing Business
The business world is only going to get more reliant on digital marketing tactics in the future, so you're entering a field that's set for long-term growth. You can specialize in a particular digital marketing technique, such as content marketing or search engine optimization, or provide general services.
Your work has a direct impact on the bottom line of your clients, and new technology delivers tools that can streamline your services and open up new digital marketing avenues.
However, trying to set up a digital marketing business on your own is challenging. You have to establish yourself as a trusted brand, stand out among thousands of other marketing services, figure out the best tools and platforms to incorporate into your infrastructure, and stay on top of a rapidly changing industry.
The Benefits of a Digital Marketing Franchise
You don't have to establish your business on your own. An established digital marketing franchise offers several benefits that help you overcome the difficulties typically associated with this process.
Quick to Start Up
Much of the hard work is handled for you, so you don't have to spend time putting together the necessary infrastructure or invest in trial-and-error models. You work within a proven system to keep overhead costs low. Since the business side of things is handled, you can dive right into the interesting aspects of digital marketing strategy.
Recognized Brand
Digital marketing efforts have a major impact on the success or failure of businesses. Potential clients want to work with a known business, such as a trusted brand with a multi-year reputation of meeting expectations. When you collaborate with a digital marketing franchise, you get instant credibility in the field. The name recognition gives you access to clients who are unwilling to work with a new agency as well as partnerships with leading companies.
Flexibility
A digital marketing franchise is not the same as your average business franchise. You aren't tied to a location or required to operate within a specific time frame. Work-life balance is easier to achieve when you have flexibility alongside plenty of business support.
Opportunities to Learn
The resources available to you through a digital marketing franchise are the culmination of many years of hands-on experience. The founders have gone through countless strategies to find the ones that consistently produce results for the clients, and you get to learn from the best in the industry.
One-Stop Shop
When you run a digital marketing agency on your own, you have a hard time offering a one-stop shop experience for your clients. If you rely on outsourced services and contractors to fill in the expertise gaps in your company, you face a negative reputation hit if something goes wrong. A franchise empowers you to add new services without dealing with uncertainty. Your clients get the end-to-end solution, and you improve the customer's lifetime value.
Are you ready to take the leap into the digital marketing industry? Read the WSI Franchise Report and learn more about how to start your own digital marketing firm.
