Aptitude vs. Attitude: What’s More Important for Success?

In the world of digital marketing franchising, a debate concerning the relative importance of aptitude versus attitude has no clear winner: they're both integral to success. However, becoming a WSI franchisee doesn’t mean you must be a technology whiz in order to flourish, and there are many skills that are far more important to success. In fact, you don’t really have to have any prior knowledge of digital marketing at all in order to take advantage of digital marketing franchise opportunities—you just need to have the ability and desire to learn new information and new skills, and the capacity to apply those skills in a professional setting.

The Role of Aptitude in a Digital Marketing Franchise

Despite what you may think, you don’t have to be a tech expert in order to set digital marketing franchise career goals for yourself. In fact, what's much more important than technological skills and knowledge is the ability to learn new things, knowing how to network, being able to learn and apply transferable skills in different areas of your professional life, sales skills, interpersonal skills, and business acumen. Moreover, when you become a WSI digital marketing franchisee, you'll get all the training and support you need to get off the ground, and have access to an established global network of people to help ensure your success.

The Importance of a Positive Approach

Self-confidence and believing you can succeed are essential to your ability to set goals, obtain objectives, and realize your dreams. A positive attitude can open up so many doors in life, which is why your outlook is so important when it comes to digital marketing franchise opportunities. With the right attitude, you'll be able to learn new skills, hone existing ones, and apply everything you know to new opportunities, even if you don’t have a background in digital technologies or advertising. The driving force behind most WSI franchisees is the desire for a better work-life balance, ambition, and a passion for continued education.

Ideal Characteristics of a Digital Marketing Franchisee

There's no single description of a perfect digital marketing franchisee, and many came to WSI from diverse backgrounds, a variety of previous professions, and with an assorted range of training and skills. Many franchisees do not come from a digital marketing background, or even from technology or marketing careers. There are, however, some common characteristics among franchisees, including that they:

• Are passionate entrepreneurs
• Have an unyielding desire to excel and succeed
• Have strong communication skills
• Are analytical thinkers and problem solvers
• Are interested in local business and business trends
• Have a desire for continued learning and education, especially in the ever-growing field of technology
• Are always looking to explore new skills
• Typically held roles in middle or senior management, or are former business owners
• Are natural born leaders
• Have a desire for more balance and freedom in their lives

Aptitude and attitude are equally important in digital marketing franchising, but it’s integral to realize that technological aptitude is not what's necessary. Rather, the important thing is your aptitude for networking and learning new things, a positive attitude, and the confidence to explore new avenues of success. For more information about creating an opportunity to explore your entrepreneurial skills and new career possibilities, download the 7 Signs You’re Ready For a Career Change eBook today.